Cherokee, North Carolina’s Great Smoky Cannabis Co. is now the only legal marijuana store in the state and a shining example of tribal sovereignty. This regulated cannabis store, which is on the Qualla Boundary of the Eastern Band of Cherokee Indians, has had thousands of visitors since it opened its doors to all adults.
Even though North Carolina and nearby states make it illegal to grow marijuana, this one-of-a-kind situation shows how far the tribe has come in taking control of its own government.
On September 10, the tribe celebrated an important event when it let adults over the age of 21 into its community. General Manager Forrest Parker says the project is the most inspiring thing he’s ever worked on, and he points out that it has historical significance for both tribal members and visitors.
The tribe passed a law legalizing cannabis for adults by a huge margin a year before it opened. This came after a medical marijuana program started earlier.
For the community, this isn’t just about making sales; it’s a statement of tribal independence. Other tribes are also paying attention because the Eastern Cherokee set a good example.
But being the only legal cannabis store in an area where marijuana is still illegal comes with problems, such as the possibility of being closely watched by the law and problems with logistics like managing traffic.
Financial information has not been released yet, but the community is already talking about adding more services, such as a possible consumption lounge. Even though there are laws and limits in place now, these kinds of plans are still being thought about.
The project has not only brought economic opportunities—revenues could reach $385 million in its first year—but it has also given people in the community a sense of pride and purpose—more than 90% of the employees are tribal members.
As an example of what sovereignty can do, the Great Smoky Cannabis Co. gives people hope and opportunities while figuring out how to legally grow cannabis in a traditionally conservative area.
Indian Country is still talking about this brave move by the Eastern Band of Cherokee Indians. It shows how powerful tribal government can be and sets the stage for others to follow.